This needs to be said: BPM is seriously fumbling BADVILLAIN. It genuinely blows my mind how poorly BPM Entertainment is managing them. They debuted a girl group with insane potential, charisma, stage presence, dance skills, everything—and then shoved them straight into the basement. They’ve been active for a whole year, and they only have three digital singles. Just five songs total, most of which are barely 1–2 minutes long. No album. No mini. Not even covers. No b-sides to show their versatility. Nothing that builds a strong musical identity. It’s not just about the quantity, it’s the complete absence of effort to craft a body of work that fans can connect with and rally behind. Outside of promo periods? There’s no consistent content. No variety guestings. No reality show. No casual live streams. No effort to help fans actually get to know the members outside of choreographed stages. And now, the impact is showing. Fansites are deactivating. Engagement is plummeting. The numbers are dropping across the board. The fandom is slowly shrinking. And it’s not because people stopped caring, it’s because BPM has given us nothing to care for. Fans have nothing to latch onto. People can’t even connect with the girls unless they dig through short-lived crumbs posted during promotion weeks. That’s not how you build a loyal, long-term fanbase. How are we supposed to hold on, let alone grow, when the company has completely ghosted? Now, after a full year of waiting, BPM is finally releasing a new content series called “Hotel VILLAIN-ON.” And yes, it’s fun. The girls are genuinely funny, likeable, and have personalities that shine when they’re actually given the chance. But even so, the engagement is already low. And honestly? That’s not surprising. You cannot starve a rookie fandom for EIGHT MOTNHS and expect everyone to come running the second you toss out a new content. Timing matters. This kind of content should’ve dropped months ago, when the buzz from their debut and breakdance ISAC 2024 was still fresh. BPM waited until the flame was out before deciding to fan it. And now they’re surprised it’s not burning like it used to? May I remind BPM: they're not some industry giantcompany. They don’t have the clout or brand power to let a rookie group go one full year without a comeback and contents and still stay afloat. BADVILLAIN is composed of new artists, fresh names in the industry. They didn’t debut with a built-in fanbase. They need proper support and sustained promotion. They can’t survive on name recognition alone, because they’re still building that name. What was even the point of giving them that buzz-heavy debut if you were just going to let them rot after? From what I've seen so far, it’s clear BPM has no idea how to handle a group that doesn’t already come with an established fanbase. Debuting a group is only step one. You have to develop them. Promote them. Give them resources, time, and exposure. You have to actually invest in their long-term growth. BADVILLAIN could’ve easily carved out a lane in 5th gen. People were talking about them from the jump, especially about how insane their dance line is. But instead of nurturing that momentum, BPM dipped the second the initial hype faded. And here’s the thing: BPM actually did go all out to promote the group during BADVILLAIN’s debut, and I think it worked. It made noise. But instead of building on it, they backed off entirely. And that promotion cycle got them accused of favoritism (compared to their other groups). When in reality? That level of push should be the bare minimum for any new group, not some special treatment. Now, it’s been eight months. No music. No solid content schedule. No real communication. And the group that was once accused of getting too much, and mind you, that was for a ROOKIE's DEBUT, is now getting nothing. The girls deserved better. BADVILLAIN is one of the most promising girl groups to debut in recent years, and instead of thriving, they’re being left to wither in silence. You can see their talent. You can feel the potential. But they’re being failed badly by a company that doesn’t know how to support or scale a new artist from scratch. If BPM doesn’t get it together soon, I genuinely fear BADVILLAIN will fade out before they even had a real chance. It’s heartbreaking. submitted by /u/No_Jeweler_4922 [link] [comments]
