Honestly, I am surprised by the amount of negative reactions to the "Love Yourself" campaign led by BTS in collaboration with Unicef, and I really don't understand it, because isn't it all about helping people in need? The fact that many people label the campaign as "pure facade" or "scam" makes me think that you guys don't care about people, you care more about validation, and that is performative. Honestly, there is nothing about that campaign that I would call "fake" or "PR" because BTS never talks about it, or brags about it, or uses it to aggrandize themselves, they are simply helping thousands of people around the world in some way by funding a campaign like that. The campaign has been active for 8 years... So I don't understand where the backlash towards the campaign is coming from. How is it possible that actions like stories, trending on social media, appearances at awards galas or "likes" on Instagram are rewarded with support and celebrated? But real help is harshly criticized? Do these other celebrities do anything else besides that? beyond showing they are in the correct side, the support isn't real. Because, let's face it, all the noise being made on social media is useless. All that attention given to celebrities doesn't help anyone. What do people do other than all that stupid discourse they have in different forums? People in a vulnerable situation may value symbolic support, but that doesn't improve their quality of life, they don't meet their needs with trends or hashtags, they don't eat "likes" or improve their housing or health services with "likes", they need tangible help. Your social media "activism" is barely activism if you don't do something else. All these discussions about which idol drinks more Starbucks, which idol doesn't consume this or that brand, are a silly discourse that doesn't change anything. Not consuming certain brands doesn't help, you're punishing the brand for being on the wrong side of history, but beyond that you're not doing anything else because you're not even affecting the brand. It's fine if you do it, but again, it doesn't offer any real help to people in need. So why isn't all of that labeled as performative? If you get angry about a campaign that helps people around the world, then you are not the humanitarian you think you are. At some point, you need to reevaluate yourself and think, "What am I really doing to help these people?" Because most of you are just making useless noise and spreading hate in the name of criticism. I think campaigns like that are necessary and for BTS to run them is amazing. It's not about worshiping the group , it's about recognizing that the campaign is good. Put aside your hatred and appreciate something that actually helps people and improves their lives in some way. Also, i know Unicef isn't entirely good but they still help a lot people around the world. Let's just recognize something good. A humanitarian campaign abouta violence and bullying shouldn't be surrounded by all this negative discourse. submitted by /u/kat3dyy [link] [comments]
