CORTIS have been doing really well and I just wanted to highlight some of their achievements and also share some of my thoughts about the group. Their album Color Outside the Lines was released on September 8. On Spotify: Their album debuted with 18M streams in the first week, the highest for any 5th gen boy group. Reached a new peak of 5M monthly listeners. GO has been gaining 1M+ daily streams for close to a week. On Billboard Charts Their album debuted at #15 on the Billboard 200 with 25.6k units, the highest for any 5th gen boy group. GO and Fashion debuted on Billboard Excl. US at #136 and #198 respectively. GO debuted on the Billboard Global 200 at 180. On the Billboard Artist 100 chart, CORTIS debuted at #24. Fashion ranked #9 on World Digital Song Sales. GO has also been steadily rising on Melon. It finally entered the Top 100 of the Melon Daily Chart recently, and yesterday, it peaked in the 70's on the Melon Top 100 chart. The official music show promotions for GO were supposed to be over, but they performed the song again on Inkigayo last week. Now, BigHit has announced they will extend the promotions with an extra week this week. Now, before people start saying things like “Obviously, they are doing well, they are from HYBE, they are from BigHit, they are linked to BTS, and whatnot,” all of that is true. But there is no denying that CORTIS debuted with songs that received polarizing and mixed reactions from most K-pop stans. Because they were the first group from BigHit in six years, there was a lot of expectation from them. And when GO was released, safe to say, most people were more disappointed than not. What You Want even garnered more mixed reactions. It wasn’t until GO started going semi-viral on TikTok and CORTIS started releasing content, performing the song, and gaining fans, that people began to warm up to it. I want to say that their BigHit team was really smart in how they drummed up hype for the album release, especially since there was about a three-week gap from when they released GO on YouTube and when the full album dropped. First, They dropped GO and started performing it on music shows and promoting it The sound + dance challenge started going semi-viral on TikTok Then they released What You Want and started promoting that They released a documentary, and the intro song to each episode was a snippet of what was gonna be the 3rd promoted track Fashion. The snippet started doing rounds and getting hyped In the doc, they also teased another b-side Joy Ride. This was the most general-public-friendly, soulful ballady type of song and from then people already started anticipating this song too On the day the album was released, they dropped the music video for Fashion (which was insane, by the way), so it felt like a new single released along with the album. Obviously, GO debuted with high streams and the streams have continued to rise, but people are not just listening to GO alone, they are listening to the entire album. Proof: Here are the daily streams for the album on its 13th day: What You Want: 387,022 What You Want (ft. Teezo): 149,842 GO!: 1,134,134 FaSHioN: 840,495 JoyRide: 399,806 Lullaby: 155,001 Promoting Fashion on music shows made the song even more well-liked. To begin with, the boys are wonderful performers and their performance was what sold the song for many people. The choreo is fire and their energy is fire when performing! They are also building a really solid fanbase. People are not just checking their songs, but also watching their content and engaging with it. This is partly because the group has really fun dynamics. One sentiment I’ve seen about why people like them is that they "act like teenagers". They're loud, messy, goofy, silly, and a bit chaotic in a fun way and that’s exactly what makes them feel so real and likable. A lot of this also comes down to how BigHit has conceptualized and marketed the group. CORTIS is positioned as a crew of young, talented creators teenagers who are actively involved in making their own choreos, songs, and content. That concept is carried through in every part of their branding. Whether it’s their music, styling, make-up, behind-the-scenes clips, or vlogs, they’re not portrayed as flawless, godlike idols. Instead, they come across as cool, creative, down-to-earth teens who are living their lives, while doing what they love. Their documentary, their vlogs, their dance practices, and other behind-the-scenes content all tie into that same authentic, down-to-earth image. Plus, the members themselves are super fun and easy to like. Their group dynamic is really tight. They come across like a bunch of close friends just messing around. Even their tiktoks too are funny and goofy. submitted by /u/ilovemeeeeee [link] [comments]
