As a marketing intern, I tend to watch every group promotion closely. I have seen companies fumble promotions very badly. This time it's BigHit. Like, am I the only one who thinks BigHit don't know what to do with Cortis, or are they intentionally holding Cortis back? Their song Go for example, they release it first only on YouTube, then release What You Want on all streaming platforms. Go goes viral, people kept searching for it on Spotify until the song ended up on Global Viral Song before the song was even released because of the number of people searching for it. BigHit could have released it then, but they did not. Then they released their EP, including GO and all streaming platforms, finally, but then decided they're going to promote What You Want and Fashion instead of GO, lol. Go was charting on Melon and Gaon higher than Fashion and What You Want, which meant they had some decent digital points that would have secured them some Music Show wins, but they instead kept promoting the other two songs. And when they finally decided to promote GO, the chances of winning Music Shows is gone coz now, they don't have Broadcast points coz they were not promoting Go, and they don't have Physical Sales points coz their 1st week album sales is gone. Without Physical sales points and Broadcast points, their only option is to get a very high Digital point, which is not possible now. So, Cortis ends their promotion with no wins, and I can't help but think, what the hell is BigHit doing? They look like some nugu company who don't know what to do, or they are intentionally doing it to create some narrative. submitted by /u/Accomplished_Low2452 [link] [comments]