For context, TXT will be releasing an album on 21st July (pls tune in everyone✨️), and so far, the level of attention and creativity that Bighit has put into this comeback is really impressive! Obviously, it's their job, but I will give credit where credit is due and say they have been doing great! Now, apart from the conventional pre-comeback content like the magnificent concept trailer, stunning concept photos ( Afterglow, Starlight, Etched & Awake ), concept clips ( Afterglow, Starlight, Etched ), beautiful album versions/design(https://www.reddit.com/r/kpop/s/O2h2JFZP4J), etc., they have done some unconventional and creative things that they have never done before for a TXT album. Firstly, this album includes solo songs, and we are getting music videos for all the solo songs. (See the teasers here: Soobin, Yeonjun, Beomgyu, Taehyun & Hueningkai.) Secondly, one of the album versions includes tarot cards, and because of that, TXT created a customized tarot reading website using the cards. Thirdly, they released an 2-episode mystery-drama-suspense variety show titled Hello Strangers (See Episode 1 & 2 here). According to Bighit, the show depicts the struggles of boys who have left their safe haven as they confront past conflicts and crises. It was planned based on the narrative of their upcoming album. The production team for this series includes the writer of the popular Korean mystery show Crime Scene, writers from Crime Scene Zero, and the filming crew of Netflix's Physical: 100. Insane! The show was really nice wnd TXT members really tried their best in acting😂. The last episode ended with a brief news segment about an unknown object that was sighted falling through the sky to somewhere in Korea This leads to the 4th point where they created a countdown website that is a bit interactive and makes it seem like you're monitoring the earth and using coordinate to detect or find something. The website updated every day and pretty soon, it started showing coordinates to a "strange object" which labeled near Gangnam station. The strange object was a huge "bazooka-rocket" thingy that Bighit constructed near Gangnam station as part of their promo for TXT's album. (Link to an article with the image for those without Twitter). They also shared the info that a light signal from the object will be activated every night from 9 PM to 10 PM KST until the album release day. MOAs can go there with their light sticks to catch the signal and sync their light to the bazooka on the 19th and 20th. The fact that Bighit is really committing to the bit and the storyline of this album is really so impressive! TXT have assured us that they have a lot of things prepared for this comeback and that we should look forward to them, and as a fan, I’ve been sooooo excited! I genuinely hope BigHit continues the push, the effort, the promo, and everything that they rightfully deserve. For those who haven't seen it, here are the two mv teasers for the title track Beautiful Strangers and you can also listen to the album preview here For MOAs, what are you most excited about? For casuals and non-fans, you can just share your general thoughts about the comeback here submitted by /u/ilovemeeeeee [link] [comments]
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