I am talking about JYPE divisions, I know that SQU4D did try to cater to general public's taste and trends by releasing Roller Coaster( predictable and nice sound), Love me like this (repetitive chorus, no switch ups, it did go viral). But after Dash they firmly grabbed that direction and are just powering through everything. I love that direction honestly (I am fan of both groups). Now, Itzy's situation is not quite the same. To be frank, they don't have the same grace public gives to Nmixx as one of the best vocalists nor as "younger" group that might still take off (personally, Nmixx is in the very good place, right now, for frequently experimenting groups). Still, I wish Blum would just ignore baseless negative opinion and stick to one direction they deem best, which will retain current fans and attract new. The fanbase is pretty loyal and ready to like almost anything they produce, in my humble observation, so I hope they'll stop listening to confusing feedback where Sneakers chart in Korea, but not so much worldwide while Cake does get into top 100 in some charts but isn't received well majorly due to Cake Cake Cake. I am saying that many of their songs are super fun and good quality, even if they don't go viral. I really liked Untouchable, Mr. Vampire was super fresh, Imaginary Friends is my anthem. They should evolve Itzy's sound without a care for non constructive criticism and acknowledge some of the valid suggestions. From I what see and somewhat agree: 1. Give Itzy songs that fit their vocal range. Get the producer that is familiar with their range and produce the song for them. Sometimes(Cheshire) their voices do sound nasal of pitchy, while I don't really pay attention to that, it's important to get a better reception eventually. 2. Improve the creative process and shy away from their existing "formulas", it's time to go va banque. Don't get me wrong, their albums are always cohesive and many B-sides are a treat. I just wish they didn't solely focus on making title track that's meant to go viral due to "catchy" but awkwardly integrated parts. Perhaps, it's just my gripe, but I do miss choruses with fuller sound and melody. Anyways, maybe this one is 50/50. 3. I kinda wish they would post Japanese releases to their official channels, they don't get much loves despite being so good! Ringo, Bla Bla Bla, Sugarholic, Algorithm - all of them are such a treat and deserve wider range of promotion. Anyways, I might be wrong or perhaps I said nothing new, let me know your takes too. My final message: BLUM stop stressing, Itzy are fine and they can still climb higher. submitted by /u/slackeronvacation [link] [comments]
