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How much input do big groups have on group brand endorsements?

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  • 2025-08-20 12:33 event
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I understand that with most small and mid tier groups the agencies are 100% in charge of which brands the group will promote. But for bigger groups, do they get a say in it? Given that different members can have different opinions on promoting a certain product, does the company have the final say even with big groups? Ive always been interested in how much brand deals play a role in k-pop. I think for individual deals it makes sense cause it's probably 80% the company and 20% the idol's say in it but for group ones what happens if a few are really against it? Is it just part of their contract to advertise anything their company signs them up for? submitted by /u/PrimaryTomato3310 [link] [comments]

24. Do you think diaspora Chinese (Chinese-Americans, Chinese-Australians, Chinese-Canadians, etc) would be more accepted by Koreans than idols from mainland China?

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Chinese K-POP idols tend to get a lot of hate from both Korean and international K-POP stans, so would diaspora Chinese idols get less backlash? Since a lot, maybe even most, of them don't have Chinese citizenship and obviously no ties to CCP would they be less hated or would they be picked on just for being ethnically Chinese? As far as I know the only diaspora Chinese K-POP idol is he-who-must-not-be-named from EXO but I don't think he was that popular in Korea and it's hard to judge since he's the only one. There's also Amber from F(x) and Mark from Got7 who are both Taiwanese-American but (I think) Taiwanese idols seem to be more accepted by Koreans, so I don't know if they should count in this discussion. submitted by /u/Willing_Permit_263 [link] [comments]

25. Get To Know BoA, The "Queen Of K-Pop," In 5 Songs: From "No. 1" To "Better" @ GRAMMYS (250818)

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submitted by /u/SapphireHeaven [link] [comments]

26. What’s the market with debuting younger idols?

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I’m kinda tired of seeing younger idols debuting, especially female idols. They really should get older idols as they can do more with them and more people wouldn’t be weirded out seeing a minor do certain concepts. Also, it would be refreshing seeing older idols for once. submitted by /u/Resident-Pain-2676 [link] [comments]

27. Post a pic of your bias and I'll give a song that matches with the vibe

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submitted by /u/Forever-human-632 [link] [comments]

28. It always amazes me how there's A LOT of groups I don't know!

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Hi guys! I wanted to share mine with you. This thing made me realize how there's a lot of groups I don't know. Jeez... haha. On the "not my type" list is mostly groups I don't know or I don't have an opinion about them. Also, I did my rating based on how much I enjoy(ed) their music not on controversies or things like that. submitted by /u/Quejumbrosam [link] [comments]

29. Out of all the Twice members, Sana has the worst English pronunciation

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What I’ve noticed is when Sana speaks English, she slurs every word and you can’t really understand what she’s saying. It’s really apparent on ‘Queen of Hearts’ and ‘This Is For’. She has a good tone, but I wish she would work on English pronunciation. submitted by /u/wieqo [link] [comments]

30. More idols who were “assigned” a personality by their agency?

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Lately I’ve been watching a lot of old SHINee content, and Minho sitting silently in the back during all their rookie-era press is kind of bizarre given how loud he actually is. He and Key have both talked about how they were told to basically sit down and shut up during their very early years, as the agency wanted SHINee (and especially Minho) to have more of a mysterious image. To my knowledge, this has fallen out of fashion over time, but I’m curious about other well-known or just publicly acknowledged examples of an agency “assigning” a personality to an idol, especially ones that were obviously very different from their real personality. It’s both a little dark and very funny to me. What other idols have talked about this? Are there other examples? Does it still happen now, and to what degree? Thanks!! submitted by /u/barbiethebuilder [link] [comments]

31. Kep1er hit by song leak as demo of new single released earlier under different name

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submitted by /u/impeccabletim [link] [comments]

32. DAHYUN (TWICE), Ha Seokjin, Lee Sin Young, Lee Soon Won, Yoon Seobin - Run To You (Korean Movie Main Trailer)

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submitted by /u/SapphireHeaven [link] [comments]

33. How much input do big groups have on group brand endorsements?

  • 8 hours ago schedule
  • reddit.com language

I understand that with most small and mid tier groups the agencies are 100% in charge of which brands the group will promote. But for bigger groups, do they get a say in it? Given that different members can have different opinions on promoting a certain product, does the company have the final say even with big groups? Ive always been interested in how much brand deals play a role in k-pop. I think for individual deals it makes sense cause it's probably 80% the company and 20% the idol's say in it but for group ones what happens if a few are really against it? Is it just part of their contract to advertise anything their company signs them up for? submitted by /u/PrimaryTomato3310 [link] [comments]

34. Choi Yena (with Kwon Eunbi) - Being a Good Girl Hurts (Chinese Version) (Dance Challenge) (250820)

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submitted by /u/SapphireHeaven [link] [comments]

35. If you like villain / baddie girl-group K-pop, I have just the mix for you!

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I recently DJed a mix here on SoundCloud that includes primarily 3rd through 5th gen K-pop from some of my favorite girl groups with villain / god complex vibes! submitted by /u/tedendipity [link] [comments]

36. View from Seoul SK in a total public pixel art website!

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Found this on wplace.live and you can create any pixel art you want in any place in the world and had to check out Seoul. Not to my surprise it's filled with kpop groups and memes, my fav is jonghyun curious meme right in the center there.💀Had to share it cause I don't ever remember seeing it on here! submitted by /u/RentedButton806 [link] [comments]

37. I love Woodz's Only Lovers Left EP because it tells a story.

  • 9 hours ago schedule
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I love Woodz. Whenever I have to recommend a solo artist, I always mention him. He's an ACE. And I'm a fan of the album Equal and the EP Only Lovers Left. But what I love most about the EP OLL is that it tells a story, a love story from beginning to end. Multiply (a sweet melody): He has a crush on someone who's far away, and he wants to be with that person. Thinking About You (second sweet melody, and I feel it's kind of dreamy): The title says it all, and he's in love. Sour Candy (sweet but more playful): They're already together and are in the first stage of love. Kiss of Fire: They're already stable, they're already kissing. The song is also darker than the previous ones. This song has a mature and sensual vibe (it's my favorite from this EP). He's so in love. Chaser (I think the guitar and drums give it a slightly heavier vibe, based on what the song expresses): She's distant, and he's looking for her. She's no longer interested in that love, and he still believes in it. Waiting (a dark vibe, watch the MV if you haven't seen it): He's still clinging to that love. He's suffering, but he's tired of it. Seungyoun is the best; he deserves so much love! submitted by /u/Separate-Comedian-25 [link] [comments]

38. MDL it's Live - NEXT Line-Up Spoiler (250820)

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submitted by /u/smileshima [link] [comments]

39. My brain is broken with one group, idk how you people handle so many (fan since 2024 or whatever)

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submitted by /u/awesomepieman787 [link] [comments]

40. K-Pop Girl Group Tournament (Day 43): Girl’s Generation vs. Dreamcatcher

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Day 42 Results: IVE wins by 73 votes! (An absolute wash) I also fixed the day counter as someone pointed it out. Vote for your favorite and as always poll closes in 24 hours! If you're unsure of who to vote for, here's a couple songs to help your decision: Girls’ Generation - Oh! GG Girls’ Generation - Oh! Girls’ Generation - Run Devil Run Dreamcatcher - Maison Dreamcatcher - Vision Dreamcatcher - Odd Eye First Half Second Half Disclaimer: This tournament is not a “comparison”. The seeds were randomized and I didn’t pick the matchups. The songs picked are amongst their most popular because they’re easy to recognize. If you have another song suggestion you may leave it in the comments but please refrain from complaining about the song not being included. I also try to switch up the listed songs every new round, so the songs you might not know from a group might not be listed as they were listed the previous round. Either way, feel free to recommend them in the comments if you’d like. View Poll submitted by /u/PushOffTheGround [link] [comments]

41. My life if Twice or ITZY didn't renew their contracts.... 😭

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Over. submitted by /u/JaySwizzle1984 [link] [comments]

42. (been listening since 2018) this is my list :)

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also, you can recommend me anything if you want, honestly submitted by /u/gothwon [link] [comments]

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