It’s always been bizarre to me. K-pop fans often treat it like a competitive sport, even though it’s not. The obsession with album sales, streams, meaningless awards, numbers, claiming the achievements of their favorites like they're your own, even though you get absolutely nothing from it. The issue? Companies totally encouraged this behavior. Fans endlessly streaming, bulk-buying albums, hoarding merch, doing free marketing, it's insanely profitable for the industry. submitted by /u/Striking-Meal-5257 [link] [comments]