This isn't just a kpop thing, but since Kpop companies rely SO much on keeping up with what's viral and trendy at the moment, they often switch up a groups aesthetic every other comeback, making it hard for people who aren't fans to distinguish them as artists, and making them very replaceble once they're not 'the next big thing' anymore. It isn't a case of 'which groups fell victim to this phenomenon' rather 'which groups haven't?' because unless the groups have a very strong solid fanbase already, like Twice, BTS, Stray Kids... It's just a matter of time before they fade into irrelevance. Think of Itzy for example, they were monster rookies, and on top for 2 years straight, then they made one 'bad' song, and they haven't been able to get even close to the success of their previous hits. People keep saying that the company is doing them wrong with promotions, but the truth is that people just aren't interested anymore. Unless they're able to release a song that is perfectly in balance with current trends or the other way around, is something new that catches people's attention, the general public doesn't care. Itzy is to me also a reminder that even the big 3 company groups aren't immune to it. Trends die so quickly these days. One day people loved the y2k style coming back, not even a year later people were suddenly tired of it, now we've gone all the way to techno being incorperated into kpop as the next trend. It just all moves so quickly. Kpop fans keep complaining that companies debut too much groups or too fast, but they're just aware of this phenomenon. They know that people want something new, and are just buying into this. That doesn't mean that this isn't a huge problem though. With how fastpaced everything is, it doesn't seem far fetched that these idols, often not even of adult age yet, won't have long lasting careers before being left behind by their companies because they're focusing on their other groups. submitted by /u/Due_Improvement_5699 [link] [comments]
The longevity of Kpop groups and their relevance is at an all time low
- reddit.com language
- 2025-08-16 17:43 event
- 2 days ago schedule