If you pay attention to HYBE’s kpop tours, there’s very clear patterns: Their tours are lately generally 6 months or less in terms of tour length. Definitely tours lately don’t last a year. Enhypen’s Walk The Line is an exception and Coachella probably played a role since they couldn’t tour the US until after. Key markets for touring are Korea, Japan, US, and South Asia. Europe seems to be getting some love as TXT and Enhypen are going. Mexico is also getting love from J-Hope and LSFM. But both aren’t consistent enough yet to be key markets. Short notice timing prior to US tour dates happening. I think generally they’re the worse among the big 4 for notice timing for their major/group tours. They give max 3-4 months generally but even as little as 2 months as they are doing for TXT and Seventeen. Now this is all relevant as it heavily affects tour planning. Clearly HYBE wants annual tours as seen with TXT and Enhypen who have been on tour since 2022. I think partially due to BTS enlisting so they needed to do everything to ensure their financials weren’t heavily impacted from their biggest revenue driver being gone. If you have to tour every year and also do a ton of new albums and other activities then you don’t have time to do extensive tours hence why HYBE tours usually just hit the same key markets because they don’t have time to go everywhere. I’ve seen a lot of people talk about how other kpop groups go to other countries that HYBE groups don’t so they have “no excuse”. Well there’s different business strategies and expectations. If HYBE groups don’t have a lot of touring time, obviously they’re going to prioritize their key markets. For example, JYPE might be ok touring everywhere as they want to reach all possible plans but that doesn’t make it a key goal for HYBE. Let’s makeup numbers and say an arena show in Europe makes like 2M euros on average (again fake numbers just to prove a point). JYPE might be completely fine with this but it might not be financially enough for HYBE for whatever reason. I get HYBE is made up of different independent labels but financial planning is consolidated at the parent level and is reported that way. They are definitely given guidance towards financial goals and have to act accordingly with those. The short notice when it comes to US/western tour dates is most likely due to the short tour length so once Korea concerts happen, very soon they have to tour other places immediately. They won’t announce any tour dates until Seoul is announced which is only 1-2 months prior to the concert happening. This becomes a problem if the US is right after Seoul because they won’t have a lot of notice time. That’s what’s happening with TXT and SVT. People say US venues are booked possibly a year in advance. It’s absolutely nuts to have these venues booked for so long but give so little notice because they don’t announce tours far in advance. I wonder if it would be better off to announce tours prior to new albums even being announced. Such as ATEEZ and Blackpink did. This way it gives fans in general more notice. Anyways I’m not a fan of how HYBE conducts their tours but just wanted to make this post so fans were aware of their trends and plan accordingly. And also don’t get their expectations too high in regards to tour dates… submitted by /u/blueberryicecream88 [link] [comments]