If you pay attention to HYBEâs kpop tours, thereâs very clear patterns: Their tours are lately generally 6 months or less in terms of tour length. Definitely tours lately donât last a year. Enhypenâs Walk The Line is an exception and Coachella probably played a role since they couldnât tour the US until after. Key markets for touring are Korea, Japan, US, and South Asia. Europe seems to be getting some love as TXT and Enhypen are going. Mexico is also getting love from J-Hope and LSFM. But both arenât consistent enough yet to be key markets. Short notice timing prior to US tour dates happening. I think generally theyâre the worse among the big 4 for notice timing for their major/group tours. They give max 3-4 months generally but even as little as 2 months as they are doing for TXT and Seventeen. Now this is all relevant as it heavily affects tour planning. Clearly HYBE wants annual tours as seen with TXT and Enhypen who have been on tour since 2022. I think partially due to BTS enlisting so they needed to do everything to ensure their financials werenât heavily impacted from their biggest revenue driver being gone. If you have to tour every year and also do a ton of new albums and other activities then you donât have time to do extensive tours hence why HYBE tours usually just hit the same key markets because they donât have time to go everywhere. Iâve seen a lot of people talk about how other kpop groups go to other countries that HYBE groups donât so they have âno excuseâ. Well thereâs different business strategies and expectations. If HYBE groups donât have a lot of touring time, obviously theyâre going to prioritize their key markets. For example, JYPE might be ok touring everywhere as they want to reach all possible plans but that doesnât make it a key goal for HYBE. Letâs makeup numbers and say an arena show in Europe makes like 2M euros on average (again fake numbers just to prove a point). JYPE might be completely fine with this but it might not be financially enough for HYBE for whatever reason. I get HYBE is made up of different independent labels but financial planning is consolidated at the parent level and is reported that way. They are definitely given guidance towards financial goals and have to act accordingly with those. The short notice when it comes to US/western tour dates is most likely due to the short tour length so once Korea concerts happen, very soon they have to tour other places immediately. They wonât announce any tour dates until Seoul is announced which is only 1-2 months prior to the concert happening. This becomes a problem if the US is right after Seoul because they wonât have a lot of notice time. Thatâs whatâs happening with TXT and SVT. People say US venues are booked possibly a year in advance. Itâs absolutely nuts to have these venues booked for so long but give so little notice because they donât announce tours far in advance. I wonder if it would be better off to announce tours prior to new albums even being announced. Such as ATEEZ and Blackpink did. This way it gives fans in general more notice. Anyways Iâm not a fan of how HYBE conducts their tours but just wanted to make this post so fans were aware of their trends and plan accordingly. And also donât get their expectations too high in regards to tour dates⌠submitted by /u/blueberryicecream88 [link] [comments]
