I’ve been following NCT since 2020, and Dream since Hot Sauce era in 2021, which was their first OT7 album after they were made a permanent unit. Whether it was physicals, digitals, music shows wins, or filling up stadiums (like Jamsil), they were doing great. Hot Sauce, Hello Future, Glitch Mode, Beatbox, Candy, ISTJ, all did decently on Melon and had strong album sales. Smoothie didn’t have impressive charting, but Dream()scape was a solid album with a not-so-great title track. Dreamscape reminded me a bit of the NCT127's Superhuman situation. Lack of promotions, the comeback live timing mishap, and the fact that they weren’t even in Korea on the comeback day. This time, things looked more promising. A proper rollout, double title tracks, more variety show appearances, and overall a grander promo plan. Sure, not everything went smoothly. Physical albums got delayed and the comeback happened during a very packed time with other major groups returning too. But even then, the charting feels low for Dream. They're already out of Melon’s daily top 100 and it has been just a week since the release. So I’m wondering, is it because the fandom has become stagnant? Or is this just more of SM not managing their older groups well? But even then, how much of the blame can we really put on that? And for anyone who clicked this out of curiosity, check out Interlude: Back to Our Paradise from the new album. The vocal layering is lovely. submitted by /u/Letzz_get_it [link] [comments]
What happened to NCT Dream’s chart performance in Melon?
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- 2025-07-23 02:46 event
- 1 month ago schedule