Ive (An Yu-jin, Ga-eul, Lay, Jang Won-young, Liz, Lee Seo) will return in August. On the 24th, his agency Starship Entertainment announced the news of his comeback, saying, “Ive is gearing up for full-scale preparations with the goal of making a comeback at the end of August.” This comeback comes about 7 months after the release of their third mini-album 'IVE EMPATHY' in February. At that time, IV recorded initial sales (album sales for the first week after release) of over 1.04 million copies, becoming a 5-time million seller, and proved their strong music power by achieving a 'Perfect All-Kill (PAK)' on major domestic music charts with their pre-released song 'REBEL HEART'. In addition, Ive won 11 and 4 crowns on music shows with "Level Heart" and the title track "ATTITUDE," respectively, setting a record of 15 crowns for a new album. In particular, "Level Heart" has been on Billboard's "Global (Excluding the U.S.)" chart for 10 consecutive weeks, and was also selected for the recently announced "The 25 Best K-Pop Songs of 2025 (So Far): Critic's Picks," showing off its global prowess. By performing on the main stage of 'Lollapalooza Berlin' on the 12th and 'Lollapalooza Paris' on the 20th, Ive set an unusual record of being the first K-pop girl group to perform at 'Lollapalooza' in three cities for two consecutive years. With their high-quality live performances and excellent stage presence, Ive earned the nickname 'Trustworthy K-Pepper' (festival performance) by drawing enthusiastic cheers from local audiences, and is expected to continue that energy through this comeback. Since their debut in 2021, Ive has built their team identity of 'self-confidence' and 'subjective self-confidence' centered on the message that 'true love begins with loving yourself'. While maintaining their original color, they have constantly attempted musical variations by drawing connections with various genres, and through the previous 'Ive Empathy', they expanded 'self-love' into 'empathy' toward others, drawing sympathy and acclaim from music fans with a more mature narrative and deeper message. Ive, who has brought fresh shocks with each album with a direction and concept that no one could have predicted. People are paying attention to what kind of new transformation they will show through this comeback as they have expanded their own narrative without fearing change and challenge. Meanwhile, Ive will participate in the first match of the '2025 Coupang Play Series' between Team K League and Newcastle United (hereinafter referred to as 'Newcastle') on the 30th and will perform on the opening and halftime stages. submitted by /u/Uchiha_D_Zoro [link] [comments]
