MEOVV - BURNING UP (MV Making Film) (251020)

Disclaimer: I'm in no way an expert, nor in marketing, nor in any music production field. This is merely my thoughts as a consumer of Kpop contents. OK, "survive" is maybe a strong word but hear me out. A lot of people will agree that as of today, the Kpop industry is quite saturated. A lot of groups are debuting each year, and even if we are in the 5th gen, 3rd gen groups are still around and going strong, with regular comebacks and tours. The result is that if a group wants to get attention, it needs IMO a strong concept to stand out from the mass. A strong concept is not necessarily something loud or "girl-crush", but rather a way to market the group in which, when the general public sees something unrelated, they can instantly think "oh this is so X or Y coded!". A good example would be ILLIT. Despite a rather difficult first year, they debuted with a concept that's instantly recognized. And throughtout their comebacks (Korean and Japanese), they maintained their "magical girl" concept in such a way that they built their brand around this identity. Today, when an ILLIT song plays out, anyone who keeps an eye out on Kpop won't be surprised that it's by them, it makes sense. As for a counterexample, I'd say that Hearts2Hearts is a good one. I love the girls, and what they've been releasing so far, but I can't help myself from wishing that SM would give them a stronger concept. What they had going on for The Chase was really interesting, this dreamy vibe, but Style went quite against it, and FOCUS, while it has some elements reminiscent of The Chase, is quite on its own too. The effect is that any group could have released these songs without people thinking "wait, it should have been H2H." I think it's too bad, given the state of the industry. I'm not afraid for Hearts2Hearts - they are from a Big 4 company and the girls are talented, I know they'll manage. But I would have loved it if SM went big into creating a brand around the group, as they did with Aespa at their debut. As of now, I fear that H2H is not yet distinguishable enough from the mass of other girlgroups around. I focused on the two 5th gen girlgroups I'm most familiar about, so I'm not sure that they are the best examples, just the ones that poped into my head. What are your thoughts about this subject? Do you have any other example in favor or defavor? submitted by /u/coraelie [link] [comments]

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Every so often, we might put a topic here because there's been a lot of posts about it, or because there has been a long megathread and the issue is talked out. If something is on the list here, it is a temporary banned topic. W Korea's event (and everything to do with it) Which generation we are in, when that generation started etc KpopDemonHunters submitted by /u/KpopThoughtsmodteam [link] [comments]

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Okay so I don't really want an objective score or ranking but an honest subjective understanding of their vocals. Personally I really enjoy all of their voices but lean more towards jungkook and jin's voice more. They all add a different flavour to the group songs and I really admire that. But what bugs me is that when people talk about their vocals they are all looking at it retrospectively rather than look at their recent vocal growths. So I would like to discuss their vocals considering their last live performance or even in their solo albums( pls don't review the albums. Just the vocal skills showcased on them) Best example being jin. People don't look at his recent performances and straight up say he is not good and should stick to this genre and stuff like that. Some even say he is not good and that's why he has least lines in the group songs. I can't really pass out judgement on their vocals when it comes to technicality but I would like to read about such stuff more. Pls be nice guys and don't be biased. Tldr: subjective review of bts vocals based on the most recent performances or album. submitted by /u/blue-rasmalai-639 [link] [comments]

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Am I the only one who constantly thinks about this? I personally find it sad that first generation groups (Seo Taiji and Boys, Shinhwa, S.E.S, Fin.K.L, g.o.d etc.) still remain largely unknown, especially among K-Pop fans in the West. Most of their concerts are only held within South Korea, with the occasional Asia-wide tour. But these groups all helped, aesthetically and musically, to lay the path for the newer groups we all know and love, and it would be cool to share an influential part of the history of K-Pop with younger and new fans. Perhaps KCON would be a great place to slowly introduce these groups? submitted by /u/RandomCarGuy26 [link] [comments]

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According to Joong Ang Daily, a video clip of Seungri on the stage of a night club in Cambodia resurfaced recently. On the backdrop was the logo of "Prince Brewing", which was a business of Prince Holding Group, a Cambodia-based conglomerate. The night club has changed its owner since. It is unclear if Seungri knew what Prince Holding Group was up to as Prince Brewing appeared as if a regular nightclub and brewery company on the surface. The chairman of Prince Holding Group is Chen Zhi (aka Vincent Chen), a China-born British national whose 127,271 bitcoins were under the custody of USA's Department of Justice after the investigation on cryptocurrency fraud and human trafficking of Prince Holding Group. Chen Zhi still is at large. submitted by /u/Neatboot [link] [comments]