4th generation is an interesting generation. Lets recap: People used to debate which year/group started this generation - now it is quite established late 2017 and The Boyz started the generation. We hardly see those posts about ‘Is xxx and yyy 4th gen’ anymore. They experienced the 2 year COVID draught fully - no tours, no normal kpop promotional activities, no interactions. But in turn, we have new way to promote from Youtube shows to fancalls. Some even did online concert. On the boys side, they fully felt the complication of Burning Sun. No 4th generation boy groups, even The Boyz and TXT did as well as 3rd gen and now 5th gen boy groups in Korea. But in turn, a lot of them did well internationally. Sales boom - sure 3rd generation groups remain supreme (BTS/BP/Seventeen) but starting 4th generation we start to see a lot more groups with 1 million sales, both boy and girl groups. Touring boom - lots more groups are able to do world tours after COVID ends. Sure, ‘world tour’ in kpop sense is still limited to Korea, some Asian countries and some US dates and if we are lucky we even get Australasia, Europe and LATAM, but now a lot more groups are doing tours, big or small. More groups are able to do dome in Japan and a few stadiums too. Sadly, with more opportunities for new groups, we also see more 4th generation groups disbanding. More debut, more disbands. More groups extended their contracts beyond 7th year - Idle, TXT, SKZ, Ateez. It can also be contributed to COVID effect - those 2 years feel like a holiday so it feels like 4th generation is still new even though a lot of groups are already reaching 5-7th year. Some dramas in 4th gen - NewJeans, Fifty Fifty. SME brouhaha (LSM leaving, nephew tookover, HYBE purchase etc - SME went through so much). Good or bad - 4th generation has happened. 5th gen already started. Even though no one can dethrone BTS/BP - 4th generation have notables like SKZ, Aespa, IVE, TXT, Enhypen, Ateez and a lot of good mid-sized groups, and these groups are doing so well! What do you guys think? Is there more things I missed? Or something up there you guys disagree on? submitted by /u/Many-Ad-9007 [link] [comments]
Now that 4th generation is already into their 7th year, what do we think of 4th gen in general?
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- 2025-09-06 21:28 event
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