I’v been noticing something interesting with smaller agencies like Modhaus (one behind tripleS/Artemis), has been pushing NFT photocard=objekt, mostly thanks to backing from web3/blockchain investors. I got curious and looked into it and apparently their cosmo app lets you buy/own digital photocards as NFTs and the more you collect the more voting power you get to actually influence an idol’s future activities. Basically a mini DAO governance system for kpop fans. Modhaus just also debuted their new boy group idntt and the marketing has been super aggressive both online and offline. At first I was like shouldn’t fans get to know the members and build some attachment before getting flooded with photocards? initially felt like they were leaning way too hard on nft stuff right out of the gate. But maybe that’s the play. flip the order, get people hooked on the collecting side first then have them naturally start paying attention to the group through that process. Tokenizing the physical cards into nfts makes it feel like you’re basically playing an addictive game and I get why that could be fun. What’s interesting is how they’re spreading this across different platforms. Sure Withmuu is handing out objekts with album purchases, pretty standard stuff in the industry. But theres something with Bunjang. I always thought of it as just a resale app like the kpop version of FB marketplace where fans trade their own merch. Turns out they’re now doing official drops too and they launched an exclusive limited idntt objekt there? My first impression was just how much effort Modhaus was putting in but that move makes a lot of sense, even expanding into resale platforms can fuel both offline and online demand. And since bunjang’s objekts are capped at two cards per member they could end up being quite rare. I’m a bit old fashioned so I’ve only ever collected physical photocards and never messed with the nft side since it seemed harder to keep track of. but I’m curious enough about the whole offline to online thing that I might grab a few just to test it out… also Dohun has definitely caught my eye already. Anyways what do you guys think about Modhaus’s whole objekt strategy? submitted by /u/Warm_Maintenance2715 [link] [comments]
What’s your take on Modhaus’s objekt(photocard) strategy?
- reddit.com language
- 2025-08-22 09:43 event
- 5 hours ago schedule